GoodGameNation plans to disburse ₹ three crores in cash prizes to unearth gaming talent
Asia's largest GenZ community, called Viral Fission, announced that it had signed a multi-year contract with GoodGameNation (GG Nation), India's first and only esports-as-a-service platform
Image credit: pia.images.co.uk Esports-as-a-service platformThe aim is to create India's biggest esports championship and popularize gaming as a lucrative career option for millions of Indian student gamers. To achieve that, the community plans to install gaming clubs and gamer communities across campuses in India.
Aims and Aspirations of the Contract
Esports is rapidly growing globally, and this competitive video gaming format has turned into a medal sport in Asian Games and Commonwealth Games. Likewise, the Olympics are also considering including it. Besides motivating Indian gamers, GoodGameNation will also disburse INR three crores in cash prizes. This tie-up aims to reach 100 million gamers in three years and host over 16,000 intra-college and ten national-level college esports tournaments.
Animesh Pande, Head of Marketing, Community & Content from GoodGameNation, gave his opinion on the partnership: "We are excited to partner with Viral Fission to amplify our efforts in campus esports in India. Viral Fission's track record of delivering youth activation for some of the biggest brands globally was an important factor in GoodGameNation picking them to amplify our efforts in campus esports. At GoodGameNation, we truly believe in the power of esports and its ability to bring communities together."
Meanwhile, the Federation of Electronic Sports Associations of India (FEAI), the country's apex body for esports, declared that India's esports industry would make INR 1100 crore by FY25. This association will provide unique opportunities for student gamers to improve themselves through mentorship programs and interactions with their peers. "With this partnership, we endeavor to further our mission to build the most holistic and well-rounded ecosystem of gamers in the country by creating a platform for them to compete at multiple levels, upskill themselves and potentially even explore a full-time career in this fast-growing industry. Our dream is to create esports athletes that could represent India at international tournaments and bring glory to Bharat," Pande further said.
A Safe Haven for Gaming Enthusiasts
These campus-based gaming clubs and gamer communities to be launched across campuses will also provide a safe space for gaming enthusiasts, game developers, and game streamers who can nurture a sense of belonging. They can also benefit brands associated with various mobile, console, and PC games competitions in over 3000 colleges.
About the partnership, Umang Gandhi, Product Head from Viral Fission, said, "We believe in fostering communities and in creating community first experiences in order to foster and nurture the next generation. Gaming is one of the fastest-growing industries globally, providing ample opportunities for young minds. With our partnership with GG Nation, we are glad to be a part of the global gaming boom and to bring gaming-first nano-communities within the campus ecosystems. This truly will create a unique experience for the youth and will foster the culture of gaming at the grassroots level. We aim at unlocking unique opportunities for the youth to get on board this wagon and build lucrative futures for themselves in the gaming industry." As the esports community grows, so does society's ability to be more open-minded.