Disney is looking to become a 'giant' in the gaming space

However, they've primarily focused on licensing their properties to external developers, with varying degrees of success.

It seems some within Disney may be contemplating a new approach, one that could turn them into a "gaming giant."

According to a new Bloomberg report on Disney's current struggles and returning CEO Bob Iger's efforts to get the company back on a solid path, some of his deputies have floated the idea of establishing themselves in gaming with a big purchase.

"Iger's deputies are pushing him to consider a bolder transformation of Disney from gaming licensee to gaming giant through, say, an acquisition of Electronic Arts. But, as with everything else, he's been noncommittal."

Disney buying up EA would make a certain amount of sense, as they've already worked on a number of Star Wars titles and have multiple Disney-licensed titles in the works, including Black Panther, Iron Man and a Star Wars shooter from Respawn Entertainment.

The company also owns ESPN, so there would be plenty of opportunities for synergy with EA's sports titles.

Interestingly, last year we heard rumors that EA is actively looking to be bought by somebody, and sees a merger with Disney as the most enticing.

However, there's been no solid information on this front, so take everything with a grain of salt.